This decline comes just weeks after the company took a 9% to its share price with the release of Call of Duty: Black Ops 4 which generated $500 million worldwide sales over launch weekend, falling $50 million shy of its predecessor. However, in a note to investors, research firm Cowen & Company (via Gamespot) said that Blizzard "severely miscalculated" the fan response, suggesting the company isn't as "in touch with players maybe should be". And out of all of this anger and bewilderment rose one BlizzCon attendee who asked the studio if this was an out-of-season April Fool’s joke to applause and cheers. With mobile continuing to dominate the rest of the industry in terms of revenue, the reveal of Diablo Immortals should have prompted a very different response on the stock market.Īccording to a report from Bloomberg, Diablo Immortal could generate up to $300 million annual revenue, and extend the franchise's reach considerably. Reader Pepperzine pointed out that there even has been a petition (of COURSE there’s a petition) to cancel Diablo Immortal outright. The reveal trailer has been viewed nearly 3.3 million times on YouTube, and has over 443,000 dislikes compared to just 17,000 likes.įollowing the announcement and subsequent fallout, Activision Blizzard stock fell to its lowest point since January, closing out the day down 6.74%. In true gamer outrage style, there is even a petition on with over 33,000 signatures demanding the Diablo Immortal be cancelled. Taking centre stage at BlizzCon over the weekend, Blizzard's announcement of the mobile-only game failed to provoke any excitement from fans, who took to social media with the hashtag #NotMyDiablo. Given that practically all work on World of Warcraft has halted, and over 2,000 current and former employees signed a petition condemning Activision Blizzard’s reaction to California’s lawsuit, it stands to reason that the Diablo Immortal delays could be, in some way, tied to the wider issues going on at the company.Activision Blizzard shares have tumbled amid fan backlash toward the announcement of Diablo Immortal. Allen Brack depart the company and HR executive, Jesse Meschuk (who had been at the company for 12 years) has left, too. The game's delay could also be related to various allegations against Activision – specifically Blizzard – regarding sexual harassment, bullying, discrimination, unfair pay, and more. The Diablo franchise is dead until further notice and no petition is going to change anything. To see this content please enable targeting cookies.ĭiablo Immortal was supposed to launch for iOS and Android in 2021. I don’t care if they cancel it, release it, or reskin it for the Power Rangers. Diablo Immortal, Blizzard’s mobile take on the iconic RPG franchise, has been delayed until 2022.Īccording to the company's latest financial call, Diablo Immortal "is now planned for release in the first half of 2022, which will allow to add substantial improvements to the whole game," Blizzard announced in a press release after the financial call took place.įeedback from the closed alpha has helped shape the changes made to the game during the interim period, the company has stated, and updates to PvP and endgame content (as well as controller support) are all reasons cited for the delay.
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